I always keep a look out for businesses and organisations that have embraced social media as part of their online strategy in Southeast Asia. The US Embassy here in Cambodia is one of those organisations that has fully incorporated social media into the way they now interact with their audience. Interested to find out how and why, I contacted embassy spokesperson Michelle Bennett. Here are the responses I received:
Any time I speak with small to medium size businesses about social media I pretty much get one of the following answers:
“Yes, yes we’re going to get onto that soon”.
“We’ve got a Facebook page but we don’t really do much with it”.
“We just don’t have the time”.
Here are some thoughts on why it’s time to embrace online culture now:
We all want the same out of Twitter; to enjoy reading tweets, to interact with people who interest us and to find an audience for our updates. Here’s some quick tips on how to best maintain your account so you are following and being followed by the people that matter to you.
A friend and guest house owner in Cambodia’s top tourist destination, Siem Reap, asked me recently about her social media strategy. Her problem, she said, was trying to find interesting things to post on her Facebook business page and therefore maintain interest and engagement. Here are a few ideas on what to post on your business Facebook page if you’re a guest house, bar, restaurant or shop owner.
Instagram is a great app for iOS that allows you to take photos of your daily life, edit them with some funky filters and share them with your followers. Really, it’s Twitter for images.
Recently I came across Hong Kong based Instagramer, Tyson Wheatley (@twheat), who has a staggering 46,268 followers while following 454.
In order to gain some insights I asked Tyson a few questions on how he has become one of Southeast Asia’s most popular Instagram users.
